Apparel · Global
We finally know which creators actually move the funnel
The result
Funnel-linked
Signal
Evidence-led
Spend shift
The problem
A global apparel brand had scale but no signal. We built creator fit and funnel measurement into the operating model — so spend follows evidence, not habit.
With fit scoring and funnel measurement wired into operations, the brand redirected spend toward the creators that demonstrably moved the funnel.