01
Rebuilding a beauty launch as one operating model
A challenger beauty brand was booking 40+ creators per drop with no shared strategy or reporting. We rebuilt the launch as a single governed system.
Drop-rate−63%
Creator fit×2.4
Selected work
Systems in operation.
Each engagement rebuilds creator marketing as one operating model. A selection of the results.
Selected work
All work Systems in operation.
02
From 12 disconnected agencies to one operating team
A DTC nutrition brand ran creator campaigns across a dozen vendors with no shared model. We consolidated the work into one operating capability.
Read case study03
“We finally know which creators actually move the funnel.”
A global apparel brand had scale but no signal. We built creator fit and funnel measurement into the operating model — so spend follows evidence, not habit.
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