Beauty · DTC
Rebuilding a beauty launch as one operating model
The result
−63%
Drop-rate
×2.4
Creator fit
The problem
A challenger beauty brand was booking 40+ creators per drop with no shared strategy or reporting. We rebuilt the launch as a single governed system.
By moving from ad-hoc bookings to one operating model — shared brief, governed approval, tracked drop-rate — the brand cut wasted spend and doubled creator fit within two drops.