Playbook · Governance
A content approval workflow that doesn't kill momentum
Approval is where good campaigns quietly stall. Design it as a system and it stops being the bottleneck.
Why it matters
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The framework
01
Define the term
State plainly what this is — and what it is not.
02
Locate the failure
Show exactly where teams get this wrong today.
03
Design the system
Turn the idea into a repeatable operating practice.
04
Measure it
Attach a live metric so it stays honest under load.
In practice
Do
- Treat this as an operating practice.
- Wire it into the workflow.
- Review it every cycle.
Don’t
- File it as a one-off deck.
- Leave it to individual memory.
- Confuse variance with failure.